Environmentally conscious adults and their families
To get adults and families to discover the outdoors and keep America clean!
When environmentally conscious adults and their families hear Woodsy Owl, they think: All-American and mainstream, wholesome, fun, outdoorsy, adventurous and caring.
Woodsy is the one and only character (or property) who champions the environment. Importantly, his credibility comes from his USDA Forest Service roots.