Proof of Licensing Revenue Opportunity
Business Opportunity that Woodsy Owl Presents
Your product can benefit from Woodsy's brand equity. Woodsy is the only licensable character that communicates instant-affiliation with the outdoors and the environment.
Proof of the Opportunity's Upside
Woodsy's success as a brand can be quantified as follows:
- Sales of licensed products exceed $1 million despite limited outreach support.
- Every year Woodsy visits over 500,000 schools where millions of fans surround him. He also makes public appearances on Earth Day and other occasions.
- Over 300,000 schools participate in the National Garden Woodsy Owl Poster Contest.
- Millions of educational booklets and other materials are requested by teachers and distributed to students annually. Booklets engage kids in environmentalism.
- Research shows that consumers are more likely and willing to purchase a product that is cause-related.